COVID-19 has sent shockwaves through our world, from things as big as the stock market to simple pleasures like meeting your friends for a beer after work. Without a clear end in sight – and social distancing serving as our best defense against this pandemic – the truth is it has altered our daily habits for the time-being as we continue to gain a better understanding of the coronavirus.
I want to personally assure you that Iconic is closely following developments related to COVID-19 and taking every possible precaution to keep our employees and customers safe. Our entire office staff was reallocated to work from home, and our distribution team is closely adhering to social distancing practices and following all WHO guidelines for hand washing and general sanitization. The health and wellbeing of everyone associated with the Iconic family is, and will continue to be, at the heart of every decision we make for the company throughout this crisis and beyond.
With so many around the world struggling right now though, we felt like there had to be something we could do – and thankfully, we have an exceptional partner in Christie Brinkley who feels the same way. As announced previously, Bellissima Prosecco and Sparkling Wines will be donating a portion of all online sales from SplashWines.com through the month of April to Direct Relief. Additionally, we’re providing hand sanitizer to Hooters restaurants for their employees to do our part to help stop the spread of this virus.
In challenging times like this, it is important to help one another. It is how we respond in difficult times that determine our resilience and grace. We will get through this and emerge stronger on the other side – together. Stay safe, stay healthy and stay home.